{"id":25578,"date":"2026-10-27T08:53:42","date_gmt":"2026-10-27T07:53:42","guid":{"rendered":"https:\/\/compass-group.dk\/?page_id=25578"},"modified":"2026-10-27T08:53:42","modified_gmt":"2026-10-27T07:53:42","slug":"smag-our-plant-based-kitchen","status":"publish","type":"page","link":"https:\/\/compass-group.dk\/en\/smag-our-plant-based-kitchen\/","title":{"rendered":"SMAG \u2013 our plant-based kitchen"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” equal_height=”yes” el_class=”cg-header-row cg-fullwidth-fluid-row-sand”][vc_column css_animation=”none” width=”1\/2″ css=”.vc_custom_1790772479989{background-image: url(https:\/\/compass-group.dk\/wp-content\/uploads\/2026\/09\/Bog_2-scaled.png) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cg-fullwidth-fluid-image-column” offset=”vc_col-xl-inherit vc_col-lg-inherit vc_col-md-6 vc_col-sm-inherit”][\/vc_column][vc_column width=”1\/2″ el_class=”cg-fullwidth-fluid-text-column-right”][vc_column_text css=”.vc_custom_1792656358978{margin-bottom: 30px !important;}”]<\/p>\n

SMAG \u2013 our shared gastronomic DNA<\/h1>\n

In 2025\u20132026, we at Compass Group developed our own cookbook: SMAG. Written by our own chefs, it is our foundational guide to plant-based cooking.<\/p>\n

The book brings together the knowledge, techniques and craftsmanship that bring depth, balance and umami to vegetables, legumes and spices. It is our shared DNA for great taste \u2013 across 350 canteens throughout Denmark.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row el_class=”cg-contained-row”][vc_column][vc_column_text css=”.vc_custom_1792656385290{margin-bottom: 30px !important;}”]<\/p>\n

Great taste doesn’t happen by chance. It’s created.<\/h2>\n

Plant-based food only becomes a natural choice when it tastes great. That’s why we don’t start by taking things off the plate. We start with flavour \u2013 and with the ingredients.<\/p>\n

SMAG is our answer to making plant-based cooking a natural first choice in the canteen. Not to replace meat and dairy, but to show just how much vegetables, legumes and spices can offer when the craft is right.<\/p>\n

As a foodservice provider, we serve meals to around 100,000 people across Denmark every day. This gives us both the position and the opportunity to help shape the plate of the future \u2013 together with you.[\/vc_column_text][vc_empty_space height=”40px” el_class=”cg-hide-767″][\/vc_column][\/vc_row][vc_row content_placement=”middle” el_class=”cg-fullwidth-row cg-row-extra-whitespace”][vc_column width=”2\/5″ el_class=”cg-text-column-left”][vc_column_text css=”.vc_custom_1792656407847{margin-bottom: 30px !important;}”]<\/p>\n

Developed by our own chefs<\/h2>\n

SMAG was written by our own chefs, with a hands-on approach to craftsmanship and a focus on flavour. What began as a collection of recipes grew into a foundational guide \u2013 a gastronomic toolbox that gives ingredients from the plant kingdom more room to shine.<\/p>\n

Not to replace meat and dairy, but to show just how much plant-based cooking has to offer. The book is a practical reference guide used in everyday operations \u2013 for salads, cold and hot dishes, and planning the weekly menu.[\/vc_column_text][\/vc_column][vc_column width=”3\/5″ el_class=”cg-image-column”][vc_single_image image=”24877″ img_size=”892×600″][\/vc_column][\/vc_row][vc_row content_placement=”middle” el_class=”cg-fullwidth-row cg-row-extra-whitespace”][vc_column width=”3\/5″ el_class=”cg-image-column”][vc_single_image image=”24885″ img_size=”892×600″][\/vc_column][vc_column width=”2\/5″ el_class=”cg-text-column-right”][vc_column_text css=”.vc_custom_1792656435354{margin-bottom: 30px !important;}”]<\/p>\n

Techniques that bring out depth of flavour<\/h2>\n

In SMAG, we work with techniques that bring out the best in every ingredient. We build flavour layer by layer, balance the fundamental tastes and add umami to vegetables, legumes, spices and plant-based proteins.<\/p>\n

This creates a shared DNA for flavour across all our kitchens. For you as a customer, it means that the plant-based offering in your canteen is built on the same professional foundation \u2013 wherever you are in Denmark.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” el_class=”cg-fullwidth-row cg-row-extra-whitespace”][vc_column width=”2\/5″ el_class=”cg-text-column-left”][vc_column_text css=”.vc_custom_1792656452433{margin-bottom: 30px !important;}”]<\/p>\n

From cookbook to everyday dining in your canteen<\/h2>\n

A cookbook alone is not enough. That’s why we train our kitchen teams in SMAG at GL\u00d8D, our own innovation kitchen. Here, our head chefs put the techniques into practice \u2013 from building flavour layer by layer to balancing the fundamental tastes.<\/p>\n

So far, 150 of our head chefs have completed SMAG training, and the programme is now an integral part of our onboarding for new kitchen employees. This is how we ensure that knowledge and craftsmanship don’t just sit on a shelf, but make their way onto the plate in your canteen.[\/vc_column_text][\/vc_column][vc_column width=”3\/5″ el_class=”cg-image-column”][vc_single_image image=”24890″ img_size=”892×600″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row content_placement=”middle” el_class=”cg-fullwidth-row cg-row-extra-whitespace”][vc_column width=”3\/5″ el_class=”cg-image-column”][vc_single_image image=”24763″ img_size=”892×600″][\/vc_column][vc_column width=”2\/5″ el_class=”cg-text-column-right”][vc_column_text css=”.vc_custom_1792656476263{margin-bottom: 30px !important;}”]<\/p>\n

A cookbook for our canteen guests<\/h2>\n

We have also developed an edition of SMAG for our guests. It is based on the same techniques and approach to ingredients as the foundational cookbook used in our kitchens.<\/p>\n

The book is not available in bookshops. It can only be purchased in our canteens, where guests have the opportunity to take a copy home. It is a special opportunity for those who dine with us: to bring the great flavours of lunch home to the dinner table and get inspired to create memorable taste experiences in their own kitchens.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”cg-contained-row”][vc_column][vc_column_text css=”.vc_custom_1792656528954{margin-bottom: 30px !important;}”]<\/p>\n

Shall we talk about bringing more flavour to your canteen?<\/h2>\n

Would you like to learn more about our approach to plant-based cooking and what SMAG can mean for your employees? We’d be happy to have a conversation.<\/p>\n

Contact Louise F\u00e6ster<\/strong>
\nDirector of Food Sales
\nTel: +45 2180 4707
\nSend Louise F\u00e6ster an email<\/a>[\/vc_column_text][vc_empty_space height=”40px” el_class=”cg-hide-767″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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Written by our own chefs, it is our foundational guide to<\/p>\n","protected":false},"author":100010020,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"landingpage-v2.php","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[],"class_list":["post-25578","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nSMAG \u2013 our plant-based kitchen - Compass Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/compass-group.dk\/en\/smag-our-plant-based-kitchen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMAG \u2013 our plant-based kitchen - Compass Group\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” equal_height=”yes” el_class=”cg-header-row cg-fullwidth-fluid-row-sand”][vc_column css_animation=”none” width=”1\/2″ css=”.vc_custom_1790772479989{background-image: url(https:\/\/compass-group.dk\/wp-content\/uploads\/2026\/09\/Bog_2-scaled.png) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”cg-fullwidth-fluid-image-column” offset=”vc_col-xl-inherit vc_col-lg-inherit vc_col-md-6 vc_col-sm-inherit”][\/vc_column][vc_column width=”1\/2″ el_class=”cg-fullwidth-fluid-text-column-right”][vc_column_text css=”.vc_custom_1792656358978{margin-bottom: 30px !important;}”] SMAG \u2013 our shared gastronomic DNA In 2025\u20132026, we at Compass Group developed our own cookbook: SMAG. 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